Ram (Raj Tarun) returns to India after completing his studies in London. His father (Murali Sharma) decides to make Ram the CEO of their company. However, Vasu (Ramya Krishna), who owns fifty percent shares in the company, disagrees with his proposal. In order to become the CEO, Ram agrees to the condition of quitting his luxurious life and living like a common man for 100 days. The twists and turns in Ram’s life thereafter, Ammulu’s (Hasini Sudheer) entry into his life, and whether or not Ram becomes the CEO form the rest of the story.